January 14, 2025 – San Diego, CA – The San Diego Museum Council announced today that San Diego Museum Month, the region’s largest annual celebration of art, culture, history, science, nature and more, will return for its 36th year from February 1-28, 2025. This year’s event is presented by new Title Sponsor San Diego Foundation as part of its Fifty & Forward Campaign to strengthen San Diego nonprofits for the next 50 years.

“Museum Month is the perfect time to visit your favorite museums while also exploring new museums that you’ve always wanted to see,” said Bob Lehman, executive director of the San Diego Museum Council. “We are grateful for San Diego Foundation’s support in bringing these enriching experiences to more San Diegans, especially those who might not otherwise have the opportunity or means to visit our museums. We believe museums are not just life-enriching; they can be life-changing.”

“As we celebrate San Diego Foundation’s 50th anniversary, we’re proud to sponsor local events that bring our community together,” said Mark Stuart, President and CEO of San Diego Foundation, the event’s sponsor. “These gatherings allow us to connect directly with our neighbors and support efforts that align with our vision of just, equitable and resilient communities.”

 San Diego Museum Month was created in 1989 to promote the region’s diverse range of world-class cultural offerings during a traditionally slow period for most local museums. Last year, more than 110,000 people participated in the program across the region, enjoying half-off admission at local museums.

The program has grown over the years to include a broader range of San Diego institutions beyond traditional museums, including aquariums, nature and wildlife centers, gardens, historic sites, state parks, and more. In 2020, 40 museums participated in Museum Month. In 2025, there will be more than 70 participating locations. For a full list, visit the San Diego Museum Council website.

Museum Month 2025 is also supported by First 5 San Diego, with additional funding provided by the California Arts Council, City of San Diego Commission for Arts and Culture, and the County of San Diego.

“First 5 San Diego has championed early childhood development for over 25 years, and we’re thrilled to partner with the Museum Council to support hands-on learning experiences that foster children’s well-being,” said Alethea Arguilez, Executive Director of First 5 San Diego. “Museum Month offers families a unique opportunity to explore art, science, music, history, and more – creating fun, meaningful moments that strengthen bonds and support healthy development. It’s the perfect chance to learn, grow, and make lasting memories together.”

Enhancing museum accessibility is a critical component of Museum Month. To this end, the San Diego Museum Council has once again partnered with the Serra Cooperative Library System, offering convenient access to Museum Month passes for residents in communities across San Diego County. Passes will also be available at 33 San Diego County libraries, 36 San Diego City libraries, eight other city libraries, and at the San Diego Law, UC San Diego Geisel and Sally T. Wong Avery Libraries.

How to Participate: Pick up a printed Museum Month pass for free at local libraries throughout San Diego County. Each Museum Month pass can be used for up to four half-priced admissions at any of the participating museums. (Additional fees may apply for special exhibitions and events at some museums.) Guests can use their Museum Month pass multiple times to visit as many museums as they would like from Feb. 1-28, 2025. Museum Month is not valid in conjunction with any other discounts or with the Balboa Park Explorer pass.

Museum Month passes will be available beginning on January 24 at over 80 public libraries located throughout San Diego County, including branches managed by the City and County of San Diego and the Cities of Carlsbad, Chula Vista, Coronado, Escondido, National City and Oceanside. Passes will also be available at the Oceanside Welcome Center.

Digital Passes: Digital versions of the Museum Month pass will also be made available on February 1 on the San Diego Museum Council website. Guests will be able to download passes for each museum they would like to visit directly to their phones.

Note: Certain museums may only accept printed Museum Month passes. Others, such as Birch Aquarium, require advanced online reservations. Be sure to check the website for any restrictions before visiting.

About San Diego Foundation

San Diego Foundation believes in just, equitable and resilient communities where every San Diegan can thrive, prosper and feel like they belong. We partner with donors, nonprofits and regional leaders to co-create solutions that respond to community needs and strengthen San Diego. Since our founding in 1975, our community foundation has granted $1.8 billion to nonprofits to the improve quality of life in San Diego County and beyond. Join us in commemorating 50 years of impact – and looking toward the next 50 – by learning more at SDFoundation.org.

About First 5 San Diego

The first five years of life are critical to a child’s development. These years shape a child’s success in school and in life. First 5 San Diego supports parents and others to help children during these early years. The Commission leads the greater San Diego community in promoting the vital importance of the first five years of life to the health and well-being of children, families and society. The ultimate goal of the Commission’s work is that all children ages zero through five are healthy, loved and nurtured, and enter school as active learners. Learn more at www.first5sandiego.org or call toll-free 1-888-5-FIRST5. Stay up to date on social media – Facebook @First5SanDiego, X (formerly Twitter) @First5SD and Instagram @first5sandiego.

About Serra Cooperative Library System

Serra is a network of public libraries in the southern California counties of Imperial and San Diego. You can find your local library to discover services and programs available throughout the region. Our goal is to work collaboratively with each other to provide materials and shared services when possible. We are a special district of the State of California, with funding primarily from the State, but augmented through member contributions and grants.

About San Diego Museum Council

The San Diego Museum Council (SDMC) is a 501(c)3 nonprofit organization comprised of more than 70 member museums across San Diego County whose mission is to increase awareness, connect, serve and advocate for the diverse institutions within its membership. Each year, SDMC connects hundreds of thousands of San Diego residents and visitors to a range of arts and culture offerings through three signature programs, including Museum Month (February), The Big Exchange (May) and Kids Free San Diego (October), in partnership with the San Diego Tourism Authority. More information is available at www.sandiegomuseumcouncil.org or (619) 957-4660. SDMC can also be found on Facebook, Instagram and Threads.

Contact

Bridget Palitz, Shortfuse Marketing
(619) 933-8722
bridget@shortfusemarketing.com